Whether you are opening your first business or need to refresh your brand, logo design is crucial to your success. Your logo connects your brand, company, or non-profit organization to consumers and donors. Because a logo is integral to the marketing and advertising of your brand, it can be a daunting task to create and design. 


Your logo will explain who you are and what you do in one design. Included in your social media, presentations, marketing materials, advertisements, and promotional products, your logo will be the cornerstone of your brand. Because of this, a good logo should be eye-catching, timeless, recognizable, on-brand, and work well in both large and small sizes. 


Understanding Your Brand Will Help You Design Your Logo

Before you get started designing your logo, you must first understand your brand. Your logo should be consistent with your brand to relate it to consumers clearly. For example, a law firm’s logo should reflect professionalism and confidence, while a logo for a party rental company can be more playful. Please reflect on your brand and write down five words encompassing how you want people to feel about it. Use your words to help guide you in your logo design. Here are ten tips for a successful logo design to help you narrow your ideas and create a powerful logo for your brand.


  1. Show people who you are and what you do in one picture. A logo is the visual representation of your brand, so use simple icons and designs to communicate who you are.
  2. Keep some space empty in your logo design to create a clean and polished look.
  3. Use shapes to your advantage. Boxed-in logos give your logo definition that helps with cross-branding on marketing materials.
  4. Imagine your logo on various platforms. Consider its intended uses, like will you use it for merely website design and print media, or will it be on uniforms and clothing? 
  5. Color is an essential aspect of your logo. Most screen printing companies have pricing structures that incorporate the amount of color used in the logo. Limiting your logo to up to three colors may reduce your printing costs.
  6. Be straightforward and literal with your logo. Refrain from making people guess who and what it represents.
  7. A logo should stand out and draw attention. Be authoritative in your design, and make sure it gives your intended messaging. 
  8. Consider using a pop of color to create visual salience in your logo. Black and white logos can be impactful, but adding one color may make it pop.
  9. Save time trying to reinvent the wheel when designing your logo. Sometimes, a literal interpretation of your brand is the most effective. 
  10. Feel free to adjust your logo over time. Refreshing a logo can breathe new life into your brand; keep a central theme the same to be easily recognizable. 


Your logo is a snapshot of your brand that will speak for you and your company, service, club, or non-profit organization. By following these tips, you can create a logo design that leads your brand to success.